Strategy built from what already makes you strong.
Growing a business is hard. I make sure your strategy actually works.
As a founder or leader, you're juggling endless priorities while everyone looks to you for direction. The real challenge isn't working harder—it's knowing which decisions will actually move your business forward and getting your whole team aligned behind them.
That's where I come in. I help you turn what you already know, believe, and do best into a strategy your entire company can use to grow smarter, faster, and true to what makes you different.
Hi, I’m Kathryn.
I'm a strategy advisor who helps founders and leadership teams build from what they know, believe, and do best to create a strategy their whole company can use to grow smarter, faster, and true to itself.
For more than 20 years, I led marketing, innovation, and sales teams for purpose-driven brands, delivering enviable results, becoming category leaders, disruptors, and household names.
As a founding executive at Freshpet, I led marketing as we tripled revenue to take the company public, and I led Farmer Focus to become the #2-selling organic chicken brand in grocery.
Today, I work with companies to turn good products into great brands, translating my experience into advice that’s as actionable and practical as it is strategic.
Brands I’ve helped grow
How I can help
Most of my clients call me for one of two reasons: they have a good product and want to turn it into a great brand. Or they are at a turning point and want to grow their business but need guidance on which growth strategies are best for them. Sound like you? Learn how we can work together.
“Kathryn integrated into our management team with ease and worked with us to create both a more focused brand positioning as well as an actionable plan for our long- and short-term sales and marketing strategies. Highly recommend.
Katie McCarron, Top Dog
Portland Pet Food Company